The AUM is a clothing brand that blends quality, sustainability, and modern fashion.

Rooted in the philosophy of mindfulness and self-expression, the brand aims to create ethically produced, high-quality apparel that resonates with individuals seeking balance and harmony in their lifestyle.

About The AUM

The AUM, a new and innovative player in the garment industry. We have recently launched with the mission to create clothing that compliments and enhances the personal style, with particular focus on quality, affordability, and sustainable fashion ideas for the modern customer.

Our garments are crafted with meticulous attention to detail, using premium materials that ensure both comfort and style.

What sets us apart in the industry is our commitment to sustainability, and our dedication to ethical labor practices. We believe that fashion should not only look good but also do good.

True Talks

I am using T-shirts by 'The AUM'. The fit is very comfortable. The fabric quality is very good. It doesn't feel itchy or sticky when I sweat. Even after many washes the fabric hasn't faded and has not lost the firmness. I like this product and surely recommend this.

Srinivas H V, Architect, Bengaluru

I have been using The AUM T-Shirts for a few months now, and I am truly impressed with both the quality and the fit. The material feels premium, and what really stands out is how well the T-Shirts retain their shape even after multiple washes. Comfortable, durable, and reliable — definitely a staple in my wardrobe.

Dr. H.P. Balaji, Memphis, USA

I endorse the brand The AUM, as I have personally used it for the last 4 months! As a frequent traveler to almost all terrains of the country, the fabric has given the maximum comfort in all terrains. The AUM has instilled in me the confidence to believe, and I am endorsing my personal selection of fabric for a lifetime, not only for myself but also for my family, extended family, and friends. Everyone who saw the fabric on me was amazed, astonished & applauded, requesting a reference.

Col. Dr. Praveen Kumar Reddy, New Delhi

I can personally attest to the amazing comfort of this T shirt. I wore this in sultry heat in my Home town and immediately noted 2 things - the extraordinary comfort- it literally felt like not wearing a shirt at all. At the end of the day, there was no odor at all despite the heavy roaming / sweat etc. I have bought expensive branded T shirts - this one will hands down beat everyone of those on comfort at the fraction of the price. The old tag of Honest Shirt for a famous brand is most applicable for ‘the Aum’. I picked 2 more t shirts after my experience and bought a couple for relatives as well. You will not regret buying this.

Ram (Kapali), Dallas, USA

The material and fabric are of outstanding quality, and the cost is remarkably affordable. At this price, it is worthwhile to purchase this high quality premium cotton T-Shirt. The T-Shirt is made from incredibly soft cotton, and the fit and size are perfect

G.V. Venkatesh Babu, IT Professional, Bengaluru

I have used the T Shirt from AUM for the last 10+ months. My experience has been good. The quality of fabric is really good, it has not lost the color or the texture so far. The T Shirt is quite comfortable to wear, both with its fitting and material. I use it regularly, and would be buying more.

Rajendra Prasad, IT Strategist & Banking Tech. Executive

Unbeatable Quality and Elegance at a Smart Price - I recently purchased a Maroon Polo T-Shirt and am absolutely thrilled to own it. The high quality and luxurious feel of the fabric are immediately noticeable — it's incredibly soft yet clearly durable. This isn't just a comfortable T-Shirt; the perfect drape and rich color effortlessly bring an air of elegance and sophistication to a casual wardrobe staple. Finding this level of premium fabric and refined style at such a reasonable price point is genuinely impressive, and I am already looking forward to trying out more colours.

Sachin Chandrashekar, Procurement Lead, India & Germany

There’s nothing like the comfort of a classic cotton T-shirt from The AUM. Soft, breathable, and effortlessly stylish — it’s the go-to choice for everyday wear. Whether you’re dressing up or keeping it casual, a quality cotton tee from The AUM always delivers comfort and timeless appeal

Prasanna, IT Professional and Advisor, Bengaluru

Why The AUM?

The AUM is more than a clothing brand—it’s a lifestyle of spirituality and mindfulness. It promotes self-awareness, balance, and sustainability with eco-friendly materials and ethical production. Each high-quality, comfortable piece is perfect for yoga or lounging, featuring meaningful designs that inspire positivity. AUM fosters a community focused on self-growth and holistic living while supporting fair labor and social causes. With timeless styles, it stands apart from fast fashion, offering lasting value.